For owners and leaders
- Revenue vs plan (daily, monthly, year to date) — the heartbeat.
- Gross margin — revenue is vanity if the margin is gone.
- Cash and runway — cash in bank, receivables, payables.
- Customers gained and lost — growth is net of churn.
Finance
- Debtor days and creditor days — how fast cash moves.
- Budget vs actual by department — with variance explained.
- Cost per unit or per order — what it really costs to deliver.
Trap: reporting monthly what could be watched daily.
Sales and marketing
- Pipeline by stage and win rate — enough coverage for next quarter?
- Customer acquisition cost and payback — by channel, not in aggregate.
- Conversion through the funnel — where prospects fall out.
Trap: counting leads without counting revenue from them.
Operations and support
- On-time delivery / OEE / throughput — pick the one your business runs on.
- Quality — defects, returns, rework, complaints.
- Response and resolution time — with satisfaction beside it.
Define each KPI once and use that definition everywhere — it is the single most common source of "two people, two numbers". In Klayara a metric is defined one time and every dashboard, report and AI answer uses it. Formulas & calculations.