Your metrics live in your database. Your dashboards should too.
Signups, activation, churn and MRR — read live from the database and billing tools you already run. One definition of every metric, one dashboard the whole company trusts.
What is a SaaS metrics dashboard?
A SaaS metrics dashboard tracks the numbers a subscription business runs on: monthly recurring revenue, churn, activation, signups and expansion. Klayara reads them live from your product database, brings in Stripe billing and your CRM, and defines each metric once in a shared catalog, so the board deck, the Monday meeting and every team quote the same figure.
Read live from your replica — no pipelines, no overnight lag.
From “it's in the database somewhere” to a board-ready chart.
Your product already records everything. Connect a read replica live, relate the tables once, and every metric that matters becomes a chart anyone can read — without building a data pipeline first.
- Live connection — dashboards read the current truth
- Stripe revenue and CRM pipeline alongside product data
- One shared definition of MRR, activation and churn
- Monday metrics delivered to Slack automatically
One platform, two audiences
The same Klayara that runs your internal metrics powers customer-facing dashboards embedded in your product — one tool to learn, not two to buy.
Fast enough for founders
Dashboards answer in the blink of an eye even as your events table grows into the hundreds of millions — the speed is built in, not a capacity add-on.
AI for the whole team
“Which plan churns most?” — anyone can ask in plain language and get a real chart back, governed by the same permissions as everything else.
The metrics a subscription business is judged on. Defined once.
Start from the SaaS metrics template or the product usage template, then point them at your own tables.
MRR and its movements
New, expansion, contraction and churned MRR each month, so growth is explained, not just reported.
Customer and revenue churn
Accounts lost and revenue lost, by plan, cohort month and acquisition channel.
Activation rate
The share of new signups that reach your activation step within their first week or month.
Signup to paid funnel
Visitors, trials, activated accounts and paying customers as one funnel, with conversion at each step.
Feature adoption
Which features each plan uses, how often, and which accounts have gone quiet.
Pipeline and bookings
Deals by stage and owner from HubSpot or Salesforce, beside the revenue they turned into.
Stop arguing about the number. Start discussing it.
Most SaaS teams have three versions of MRR: finance’s, the founder’s and the one in the CRM. In Klayara you relate accounts, subscriptions and invoices once, write the MRR formula once in the workspace metric catalog, and every chart and AI answer reuses it. Rename a column and the impact check shows every chart that depends on it before anything breaks.
- Relationships between accounts, plans and invoices set once
- Month-on-month, quarter to date and rolling windows built in
- Certified tables, owners and synonyms so “revenue” finds MRR
- Version history on every dashboard and table setting
The Monday metrics. MRR, churn and signups posted to Slack every Monday at 9am.
A usage alert. A message when a large account’s weekly activity falls by half.
Your customers’ dashboards. The same platform embedded in your product, each customer seeing only their rows.
Slack delivery and alerts come with the Growth and Enterprise plans; embedding with Enterprise.
Can we build dashboards straight on our production database?
Connect a read replica live and dashboards stay current without a single pipeline. Nothing is copied out, and heavy dashboards don’t touch your primary.
Can we also give dashboards to our customers?
Yes — the same platform powers your internal metrics and customer-facing dashboards embedded in your product, with every customer’s data kept genuinely separate. Embedding comes with the Enterprise plan. Embedded analytics.
How does Klayara price for a startup?
Per user, by seat — Builders build dashboards, and people who only view them take a lower-priced Viewer seat. Starter covers dashboards on your live database; Growth adds alerts, Slack delivery, Klayara AI and row-level permissions; Enterprise adds embedding and self-hosting. See every plan.
We track metrics in three tools already. Why another?
Klayara is where they meet: product data from your database, revenue from Stripe, pipeline from your CRM — one dashboard, one definition of MRR, one place the Monday meeting looks at.
Which SaaS tools does Klayara connect to?
Your product database on PostgreSQL or MySQL, warehouses such as Snowflake and BigQuery, Stripe for billing, HubSpot and Salesforce for pipeline, Google Sheets for plans and targets, and any internal tool with a web API.
How do we make sure everyone uses the same MRR?
Define MRR, churn and activation once in the workspace metric catalog and every chart, dashboard and AI answer reuses that definition. Mark the tables you trust as certified, name an owner, and add synonyms so “revenue” finds the right metric. The semantic layer.
Will dashboards stay fast as the events table grows?
Yes. Dashboard tiles answer in well under a tenth of a second on tables with more than 100 million rows, and data kept in your own database can be made dashboard-fast by summaries Klayara maintains. The speed is part of every plan. Fast dashboards.
Can we get alerted when churn or usage moves?
Yes. Turn any chart into an alert that fires when a number crosses a line, such as daily active accounts dropping or a large customer cancelling, and send it to Slack, email, Telegram, WhatsApp or a webhook. Alerts come with the Growth and Enterprise plans.
Can AI help our team write queries and metrics?
Yes, on Growth and Enterprise. The AI query assistant writes a query from a sentence, fixes or speeds up one the free Query check flags, and explains what a query does. The formula assistant writes and explains metric formulas. Both see table and column names, never the data in your tables.
Point Klayara at your replica.
Bring your schema — we'll build the growth dashboard live and leave you with one definition of MRR.
Prefer to see plans first? See pricing